FROM MY STORY - TO YOURS
From an early age, I knew content creation would be my life. All the way from an 8 year old bothering my parents with my commentary, to graduating NAIT's Radio & Television and onward, I've had the privilege of sharing my life experiences and others through digital creations.
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As early as junior high, I had started my first YouTube channel based around my music creations. It started small, but eventually grew to the point of working with other YouTuber's and creators that had as many as 1.2 million subscribers, and I would end up collecting 57,000 views of my own, a number that still grows to this day.
It taught me early on the importance of consistency, posting everyday for an over 200 day streak, and was where I first learned through trial and error, concepts like target audiences, SEO, how to make a thumbnail, and how to convert analytics into results.
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While I found myself in a creative funk in High School when it came to music, that didn't stop me from creating impacts in other digital spaces. It all started with making one TikTok as a joke, which would eventually result in MILLIONS of views, thousands of followers, and tens of thousands of comments, which I still receive praise to this day. The learning that came with the many hundreds of videos I posted would give me a major leg up heading into college, and allowed me to master social media before I turned 18.
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In taking Radio & Television at NAIT, a lifelong dream of mine, it allowed me to put real technical skill behind my previous experiences, and rounded out my talents before hitting the industry. One of the most important positions I started at NAIT which I still hold to this day is Commentary for their Basketball and Volleyball teams. While I started off in the broadcast side of things, It's greatly expanded my vocal skillsets, and helped me to join along in a fun role to many student athletes journeys through sport.
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My first professional job experience outside of NAIT came with the Edmonton Stingers, and it certainly helped that I was already familiar with their organization having been a sponsor of the NAIT Ooks. It would lead to memories I'll never forget, and allowed me many creative freedoms and responsibilities, like social media, photography and video, editing, event co-ordination, sports marketing, and website creation.
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In the past year, I would go on to work a plethora of contracts and jobs in various roles, mostly surrounding social media, and content creation. I've had the privilege of marketing for small businesses, and putting hockey tournaments on the big stage (and screens) and I look forward to my future opportunities to continue to grow, as a creator, a person, and to watch other businesses and clients grow alongside me.
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Theres nothing I've enjoyed more than watching my clients be able to expand their audiences and businesses, and I can't wait to help you... Find whats M1SS1NG.
